05/22 - Present

Marketing Effectiveness Analyst

the7stars, London, UK

- Spearhead the development of the Investment Planner Suite (Brand Builder & Profit Projector), which was later nominated for Campaign Media Award in 2023 in Product Innovation Category. Built the back end of the tool, including automating data ingestion for a database of over 5,000 UK Advertisers & evolving the machine learning algorithm which calculates incremental uplift in website visits or brand awareness.
- Developing an inhouse tools in R Studio (Atlas & Mapper), which allows clients to geo-test cross platform and overcome the limitations of “off the shelf” testing products, by using polygon shapefiles to plot various regional data on the UK map, such as TV, Radio or Audience coverage by postcode. Atlas was later nominated for Campaign Media Award in 2024 in Product Innovation Category and which also won an award within an agency for Best use of Innovation in 2023.
- Supporting the implementation of the inhouse measurement tools, which are used to answer long-term growth ambition briefs and help wider agency make data driven decisions on Awareness & Lead Gen response.
- Finding use cases for Power Automate within the agency, such as automating email reminders, designing a workflow from Microsoft Forms to Power Point.
- Helping clients maximise their commercial performance through iterative scenario planning and forecasting based on the Marketing Mix Modelling (MMM) or Multi Touch Attribution (MTA) results.
- Automating regular reporting by integrating API, SQL and various web scraping techniques into the workflow, focusing on adding in commercial value to the clients through better use of data & analytics.
- Introducing new features and refreshing UI into an inhouse Regional Experiment tool built on R Shiny, that is used to test hypothesis by splitting up the country geographically and calculating impact on business of our clients.
- Providing support to the users of the data & reporting solutions within the agency, troubleshooting data issues across client and the agency teams.

01/22 - 04/22

Social Media Analyst

RealTime Agency, London, UK

- Drove new ideas to improve performance of campaigns including: account structure, bid strategy, creative, ad copy, audience management and landing page optimisation. Identified and presented new opportunities/areas of growth that helped the development of the paid channels.
- Developed an inhouse Marketing Mix Modelling (MMM) team which is responsible for the Measurement product, analysing the future impact of investment across different media channels and optimising the ROI.
- Constructed an acquisition Lead Scoring model based on the statistical predicting using backend data.
- Built advanced Sprinklr dashboards used for reporting campaign insights in a client friendly way during the calls.

05/21 - 01/22

Junior Social Media Analyst

RealTime Agency, London, UK

- Set up large-scale paid ads experience on Facebook/Instagram & LinkedIn.
- Executed tests, collected and analysed data, identified trends and insights to maximise performance. Tracked, reported and analysed website analytics and campaigns.
- Automated manual processes by introducing Excel Macros to the workflow.
- Managed campaign expenses, staying on budget, estimated monthly costs and reconciled discrepancies.
- Developed revenue and audience strategies based on the CRM data.
- Built creative strategy by providing performance insights to the creative team.

02/21 - 04/21

Senior Research Analyst

MySearch Executive Search, London, UK

- Led and supervised a small team of Junior Research Analysts in company projects.

11/20 - 02/21

Junior Research Analyst

MySearch Executive Search, London, UK

- Did market research and analysed financial data of different global organisations.
- Headhunted suitable candidates for high-profile clients in Europe, Central & South Asia.

10/20 - 11/20

IT Infrastructure Deployment Specialist

Morpheus Games, London, UK

- Set up work stations and built computers by assembling all the necessary parts for a start-up theatre company for their online business. Installed Windows operating system and all necessary software from Microsoft Office to Zoom on all of the computers. Provided necessary support and troubleshooting, and made sure everything works smoothly.
- Set up corporate email infrastructure on the company’s website and created domain email accounts.
- Configured links to recurring Zoom meetings (theatre play livestream) to allow multiple accounts so the audience can join the host and watch the play easily.
- Collated information and compiled lists of media and relevant parties (schools, students’ unions, etc.) in preparation for the company’s press release and adverts.
- Utilised my excellent interpersonal and linguistic skills and facilitated communication between Russian clients and English actors. Translated documents from Russian to English.

07/19

Team Guide of a Russian Team

International Mathematical Olympiad, Bath, UK

- Provided pastoral support for six Russian contestants and facilitated the leaders and observers during the event.
- Managed an emergency budget of £50 provided by the organiser to the team.
- Utilised good communication and interpersonal skills, and interpreted between English and Russian accurately for the team.
- Prioritised daily tasks given and showed strong multitasking skills by ensuring the Russian delegates had a pleasant experience at IMO 2019.

09/16

Obstacles marshal & supervisor

Rough Runner

Clapham Common, London, UK

Worked as a team to monitor the obstacles, explained the rules to the participants in detail, and made sure that the runners were safe in the challenge.

05/14

Fundraising volunteer - cyclist

MediCinema

Wales, UK

Created a fundraising page online and cycled in Wales for charity.